Azerbaijan’s banking and finance market is changing at an increasingly fast rate. With the many mergers and acquisitions in the market, the expansion of products and services being offered to consumers, as well as with the technological advancements making a significant impact on the way customers engage, financial institutions are competing more aggressively than ever for dollar market share and customer share.
To win in this dynamic environment, you need the most comprehensive knowledge of the financial landscape, including competitor analysis, performance tracking and consumer profiling and behaviour.